Over the course of the 19th century, British scholars such as Max Mueller propagated falsified invasionist scenarios of Indo-Aryan Migration in India as part of a systematic and well-organized propaganda campaign to create sectarian divisions on the basis of racial perceptions contrasting the so-called upper-caste Aryans and lower-caste Dravidians. It also provided the british (who saw themselves as pure-blooded anglo-Saxon Aryans), a justification for their colonization of South Asia (since “Brahmins did it too”).In colonial India this propagandistic reconstruction of an epoch lying almost three to four thousand years in the past changed created a volume of pseudohistorical literature, causing the brainwashed masses in the South into an “internalized past” through an act of “semioticization the Aryan migration”. Periyar and his followers exploited this body of literature to advance the notion of a “Pure Dravidian Race”, superior in every way to the “despicable” Aryan Brahmins, philosophies that historian Michael Bergunder compares to the ideas of Herrenvolk in Nazi Germany.

A major aspect of this ideology was the claim that the “Aryan” Brahmins started the Indian Caste System immediately following the “Aryan Invasion” as a tool to exploit and oppress the “Dravidians”, a debunked and largely pseudohistorical claim that was used by Periyarites to justify their villification of Brahmins, which frequently devloved into anti-Hinduism in general.Such propaganda swiftly became the bastion of Dravidian nationalist ideology, and was absorbed into numerous sectarian and communal movements. However, it was only the Self-Respect Movement started Periyar that provided a popular catalyst for a Tamil nationalism that ostensibly had a “secular” foundation. In the 1930s and ’40s there thus developed a Dravidian mass movement, which had among its declared goals the abolition of “Brahmanical oppression” through the caste system and religion and the revival of Dravidian culture and society.The pseudohistory of a “venerable flourishing Dravidian civilization” (centuries prior to actual advanced Tamil civilizations such as the Chola Empire and during a period when mainstream archaeology conforms the total absence of any society in South India more advanced than the Stone Age), unjustly “destroyed by the Aryan Brahmins”, played a significant role in the Dravidian propaganda of this period. This act of turning the Orientalist and invasionist scenario of the Aryan Migration became a leitmotif of the argument that formed part of Periyar’s anti-Brahmanism. A reflection of Periyar’s pseudohistorical propaganda was in his declaration:

“ We do not need to explain how the Aryans entered and settled in the Dravidian
country (tira¯vit»a na¯» t»u), and subjugated and oppressed the Dravidians. Nor do we need to explain how before the Aryans entered the Dravidian country, the Dravidian country had a civilization and arts of the highest rank … ”

Such claims rendered the Self-respect movement to swiftly degenerate into mass-hysteria, with Tamil poets such as Bharati Dasan, who became the mouthpiece of the Periyarites. He wrote poems that were similar in tone and polemic to anti-Semitic propaganda films in Nazi Germany (such as Der Ewige Juden) that were contemporary to that period. To him, Brahmins were “common Mlechachas” who came as common beggars to plunder the Dravidian land. A sample of his incendiary and racislist poetry goes:

“ In order through false promises, through strife, // to rule fraudulently, they
fraudulently, they (Brahmins) came at»i. ”